Crowd of people
in Understand your customers

How to create buyer personas for your businessFeatured

Whenever I start working on any marketing campaign, the first thing I do is get to know the customer. Who is going to buy the product or use the service that I am trying to sell?

If you understand your customers, you’ll be more effective in your communication with them. Plus you’ll have a better idea of where to target them when it comes to marketing.

Marketing campaigns that aren’t targeted have low response rates  which means you’ll be throwing away your hard earned dollars.

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Colour loom
in Starting a business

3 key lessons learned while starting my online store

My brief experience with selling the popular loom band kit, how I got the idea, what I learned and what I would do differently next time.

In April 2013, I was talking to my brother and we were trying to come up with an idea for an online business. Straight away, I thought of selling something online. I had experience in marketing and e-commerce plus I knew I would be able to source product from  Alibaba.

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