Shrewd Marketer | Blog
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How well do you know your customers?

How well do you know your customers?

Whenever I start working on any marketing campaign, the first thing I do is get to know the customer. Who is going to buy the product or use the service that I am trying to sell? If you understand your customers, you'll be able to connect...

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Lipbalm

A small effort can reap a big reward

Years ago I was shopping in New York City after a crazy snow storm.  I wasn't really prepared for the icy cold chill in the air, it was the kind where your lips are constantly dry, and licking them constantly brings short-term relief but eventually,...

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