Blog - Shrewd Marketer
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tips-and-tricks the professionals use

Email tips and tricks the pros use

To get the best results, email marketing needs to be monitored and updated on an ongoing basis and with best practices constantly changing it can be hard to know where to make quick improvements. Today I am sharing trick and tips the pros use for email...

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Create a persona

Turning your research into a buyer persona

This article is part of a 2 part series. This article shows how you can information about your customers to build a buyer persona. If you haven't read the first article yet, it is recommended to start there so you can see how to do...

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How well do you know your customers?

How well do you know your customers?

This is a 2 part series. The first article covers how to research customers so you can create buyer personas. The second article covers how to use that research to build a usable persona and can be found here. Whenever I start working on any marketing...

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Lipbalm

A small effort can reap a big reward

I always notice missed opportunities in email marketing, and I think there are some small tweaks that make a difference to the bottom line. This article is an example of 3 small changes, based on an email I received, that I think could make a...

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