Crowd of people
in Understand your customers

How to create buyer personas for your businessFeatured

Whenever I start working on any marketing campaign, the first thing I do is get to know the customer. Who is going to buy the product or use the service that I am trying to sell?

If you understand your customers, you’ll be more effective in your communication with them. Plus you’ll have a better idea of where to target them when it comes to marketing.

Marketing campaigns that aren’t targeted have low response rates  which means you’ll be throwing away your hard earned dollars.

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in #AskShrewd

What is a good pricing strategy?


I’ve heard lots of things about ending your prices with certain digits. Do items ending in 7 really sell more than others? Should everything be priced with a 7 at the end of it?


ShrewdMarketer’s answer:



Blog and professional goals for 2017
in Inspiration, Motivation and goals

My blog and professional goals for 2017

I was lucky enough to spend almost 6 weeks travelling during December and January for my honeymoon. I had an absolutely amazing time and really used the time as an opportunity to completely unwind and not think about work at all.

But now that I am back it is important to get back into the swing of things and decide what I am going to achieve this year.

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Colour loom
in Starting a business

3 key lessons learned while starting my online store

My brief experience with selling the popular loom band kit, how I got the idea, what I learned and what I would do differently next time.

In April 2013, I was talking to my brother and we were trying to come up with an idea for an online business. Straight away, I thought of selling something online. I had experience in marketing and e-commerce plus I knew I would be able to source product from  Alibaba.

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